1.3521 ° N,
103.8198 ° E

Welcome to the earth's hottest digital transformation solutions company, where we fuse digital ingenuity with business consulting rigour to raise the bar in the digital age.

What We Do

Equator is a global centre of excellence for technology and innovation by DDB Worldwide. The first satellite office is based in Temasek Polytechnic, Singapore. It draws students from various disciplines to co-create prototype concepts for commercial and societal needs.

The first-of-its-kind Centre of Excellence (CoE) for Technology and Innovation is supported by the Singapore Economic Development Board (EDB).

Business Consulting.
Helping you grow now and in the future.
We expand opportunities and possibilities, identifying the best ways to grow value, and enabling the changes required to make it happen.
  • Business diagnosis
  • Digital growth & transformation strategy
  • Innovation strategy
  • Business stakeholder alignment
Customer Experience.
Reaching the hearts of your customers.
We define and craft holistic consumer experiences. By rethinking and designing digital and physical touchpoints across the consumer journey, we build seamless connections that resonate and make a difference.
  • Design thinking
  • Ethnographic research
  • Customer persona & journey mapping
  • Service design
  • Prototyping and testing
Equator Innovation.
Crafting new ways to solve new problems.
We engage talent and ideas from cross-disciplinary university research teams, bringing fresh perspectives to new industry challenges. Honing today’s problem-solving, we tackle business challenges of tomorrow.
  • Research & development
  • Product innovation
  • Toolkit development
  • Workshops & training
Creative & Social.
Creating impactful ideas that get people talking.
We help you understand, engage and shape the conversation around your brand, creating ideas that turn heads and cut through the noise.
  • Concept ideation
  • Communications strategy
  • Content production & management
  • Campaign management & optimisation
Technology Engineering.
Developing agile technological solutions for your business.
We integrate new platforms with large enterprise systems to build tailored consumer experiences, fitted to your brand and consumer needs.
  • Front-end development
  • Enterprise platform development & integration
  • Research & development
  • Rapid prototyping
Data Science.
Increasing profit through data and analytics.
We gather and interpret quantitive data to pinpoint the signs that really matter to your business, driving increased engagement, profitability and commercial advantages.
  • Data discovery & mapping
  • Campaign reporting & optimisation
  • Customer & business intelligence
  • Predictive modelling & analytics

Emerging Technologies

Agile and rapid prototyping methodology to bring to life new emerging technologies and innovation for businesses and communities.

Periodic Table

Click image to enlarge

Our Works

Discover our innovative solutions for both commercial and community projects.

Who We Are

Meet our core team of hands-on practitioners – change agents, seasoned marketers and visionary technologists with impressive global experience.

Jeff Cheong
Jeff Cheong
President, Tribal Worldwide Asia
A hands-on marketing practitioner with over 20 years of experience, Jeff is a serial innovator who collaborates closely with global clients and partners, transforming your business opportunities into enterprising and creative solutions.
Joshua Lee
Joshua Lee
Chief Business Officer
With 8 years of experience leading and transforming growth strategies to achieve revenue goals, Josh lends his expertise in business development and client relationship management to support and add value to your business.
Leslie Goh
Leslie Goh
Chief Operations Officer
Hailing from a multidisciplinary background in account and project management plus technical development for the past 12 years, Leslie works alongside you and your teams in plotting, facilitating and executing dynamic business and marketing programmes, to implement solutions and future-proof businesses.
Benjamin Lee
Benjamin Lee
Head of Digital and Social Content Strategy
A founding father of Singapore's social media scene, Benjamin (aka “Mr Miyagi”) taps into 20 years’ of content creation experience, working with you to identify your distinguishing brand profiling for social media, to model an interconnected and aligned social strategy.
Michael Lung
Michael Lung
Head of Business Transformation
Our lead transformation strategy consultant, Michael comes from 12 years with marketing agencies, consulting firms and startups. He works hand in hand with you to define your vision and scope, prioritise strategic initiatives and set plans in motion with your team.
Pierre Croft
Pierre Croft
Experience Director
Leading our UX team with 12 years in designing customer-centric experiences, Pierre works with you to restructure your process, service, product and digital platform design, to achieve a seamless overall consumer experience that optimises integration of CX with each TX specialisation.
Herry Budiyanto
Herry Budiyanto
Principal Consultant, Technology
Our technology team lead with 9 years of experience in development and consulting, Herry deconstructs your business blueprint then reconnects you in collaborating to create personalised, agile and innovative technological solutions which complement your internal and external digital business transformation.
Shorful Islam
Shorful Islam
Chief Data Scientist
Co-founder and Managing Director at Stream Intelligence, Dr. Shorful taps into his expertise in Data, Analytics, CRM and Data Strategy to support your marketing activities and business transformation initiatives using quantitative data, aiding achievement of business KPIs.
Benson Toh
Benson Toh
Creative Director
Creative Director at Tribal Worldwide, Benson’s 18 years in advertising brings together the creative know-how and a seasoned understanding of the ideas-to-demand chain, as he works with you to devise novel ideas and solutions that leverage business challenges and opportunities.
Josiah Ng
Josiah Ng
Head of Film & Social Content
Amassing 7 years of experience in filmmaking and content creation, Josiah’s keen visual sense and flair for storytelling help build compelling narratives as you work together to transform your business goals into a synergised consumer brand journey guided by thought-provoking content.

Our Clients

Japan National Tourism Organization
Johnson & Johnson

Contact Us

Level 10 Pico Creative Centre,
20 Kallang Avenue,
Singapore 339411
Tel: +65 6671 4488
Fax: +65 6671 4449 / +65 6671 4440

Press Room

Dr. Vivian Balakrishnan, Minister-in-charge for Smart Nation Programme Office visits Equator
Minister Vivian Balakrishnan’s Facebook | 25 November 2017

Equator launches Artificial Intelligent Chatbot for cosmetic giant Shiseido
The Straits Times | 5 October 2017

Equator’s students’ work for NDP 2017 gets a mention by Prime Minister Lee Hsien Loong
Mr. Lee Hsien Loong’s Facebook | 6 August 2017

Agency Giant and University Take Action in Singapore to Foster Millennials
The Martec | 3 May 2017

Ong Ye Kung, Minister for Education (Higher Education and Skills) gets an update on Equator
Minister Ong Ye Kung’s Facebook | 27 December 2016

Chuck Brymer shares how DDB Worldwide intends to keep itself ahead of the curve
Business Times | 24 December 2016

Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
Campaign Asia | 1 November 2016

DDB Singapore Launches Equator’s Satellite Office at TP
Temasek Polytechnic | 2016

DDB's office on Temasek campus lets students hone their creative skills
The Straits Times | 31 October 2016

Temasek Polytechnic and DDB Worldwide to groom smart nation-ready creative technologists
CampaignBriefAsia | 31 October 2016

Temasek Polytechnic and DDB Worldwide to Groom Smart Nation-Ready Creative Technologists
Temasek Polytechnic | 28 October 2016

DDB Worldwide looks to foster local talent with the launch of Equator
Marketing | 15 September 2016

DDB Worldwide launches global centre of excellence for technology and innovation in Singapore
Equator | 15 September 2016

Jolene Quek
Director, Corporate Marketing
6651 4551 / jolene.quek@sg.ddb.com
© Equator & Tribal Worldwide Pte Ltd. All rights reserved.